Reserve a session on site

Reserve a session on site
Once contact is established and the type of training is chosen, we typically handle the rest.

    1. If it involves group sessions (ideally a maximum of six participants per group), we leave it to you to coordinate the location and date(s).
      • Once the date is set and the list of participants and their contact details are received, we take over.
        (Group sessions allow for beneficial exchanges among participants, with exercises conducted in front of the group.)

    2. If it involves individual sessions
      • You provide us with the list of participants and their contact details, and we take over.
        (Individual sessions allow for more in-depth work on personal files, with more time dedicated to practical exercises.)

    3. If it involves specialized sessions (preparation for a specific event: delivering a speech; preparing for a planned interview; post-interview analysis and advice, etc.)
      • You provide us with the contact details of the individuals involved, e.g., speechwriter and speaker, and we take over.
The course content is highly adaptable based on needs, experience, and set objectives (see a sample schedule below).

    • We send a mini-questionnaire in advance (if needed) to each participant to understand their profile, files, and expectations. After the session, each participant will complete a standard evaluation questionnaire, the results of which will be sent to the manager.

    • All our communications are conducted via email (phone if necessary), and all documentation provided to participants, course materials, etc., are in electronic format (PDF files) and/or accessible online.

    • We prioritize training (especially individual sessions) via Zoom, Teams, etc. This aligns with the practices of journalists, who increasingly conduct interviews via Skype, FaceTime, or WhatsApp.

    • Our fees are in line with industry standards. They include the trainer's preparation time, documentation, etc., and access to online resources.

      • A) Group Sessions; B) Individual Sessions: Typically, $1200.00 per day/per participant.
        • Spokesperson Training - 1 day
        • + Proactive Media Relations - 1.5 days
        • + Risk Communication - 2 days

      • C) Specialized Sessions - $600.00 per half-day session.
    • If we need to travel outside Ottawa, we may charge for subsistence (per diem) and travel/accommodation expenses. We would provide a quote in advance. We align with the standards set by the Government of Canada.
Sample Schedule

Spokesperson Training
(typically: one day)
Detailed content, pages: Media Communication + Spokesperson Training

09:00 Introduction (assessment of knowledge, expectations, objectives, work plan)
Framework protocol (working in concert with communication managers and in accordance with internal policies)
Principles of media communication - Microphone exercises - Awareness of strengths and weaknesses - Information prioritization and simplification
Perceptions - Exercise
The work of journalists, their needs, etc.
Operations and specifics of different media.
10:30
Break
10:40
Key messages - Characteristics - Content
Exercises: Preparing key messages
Microphone exercises - Credibility - Analysis
12:00
Lunch
12:45
Roundtable: Evaluation of progress
Media encounters
General guidelines - Dos and don'ts
New practices post-COVID
The interview - Negotiation - Different types of interviews
Interview techniques (how to answer different types of difficult questions and how to maintain initiative)
Radio - Different types of radio interviews
Recording exercises: Radio interviews
Application of taught techniques
Recording, listening, analysis
15:00
Break
15:10
Television/Video - Different types of interviews - Image considerations
Recording exercises: TV interviews
Application of taught techniques
Recording, viewing, analysis
Role-playing
16:30
Roundtable - Evaluation
16:45-17:00
End



Proactive Media Relations (typically: half a day)
Detailed content, page: Proactive Media Relations

09:00 Brief refresher (Spokesperson Training)
50% of the time will be dedicated to theory and case studies
  • Strategic considerations
  • Choosing the event, project, or program to highlight
  • Defining the information to disseminate
  • Preparing the press kit (and web content)
  • Choosing the right timing
  • Preparing the spokesperson and on-site resources
  • Preparing the media list
  • Media contacts
  • Event - Organization and execution
  • Follow-up - Post-mortem
50% of the time will be dedicated to a realistic simulation
Roundtable - Evaluation
12:00-12:30 End



Risk Communication (typically: half a day)
Detailed content, page: Risk Communication

13:00 Brief refresher (Spokesperson Training + Proactive Media Relations)
50% of the time will be dedicated to theory and case studies
  • Definitions and key concepts
  • Relationship between risk management and risk communication
  • Awareness - Risk assessment - Quickly grasping the issues - Understanding the ripple effect
  • When to communicate risk
  • Stakeholders
  • Communicating risk - General guidelines
  • Communicating risk - Process
  • Developing an action plan
50% of the time will be dedicated to a realistic simulation
Roundtable - Evaluation
16:45-17:00 End



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