Once the contact has been established, and the type of training chosen, we usually take care of the rest.
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- If it is group sessions (ideally a maximum of six participants per group), we leave it up to you the task of coordinating the location and date(s).
- Once the date(s) has been set, and the list and contact details of the participants have been received, we take over.
(The group sessions allow an advantageous exchange between the participants, the exercises being carried out in front of the group.)
- Once the date(s) has been set, and the list and contact details of the participants have been received, we take over.
- If these are individual sessions
- You send us the list of participants and their contact details, and we take over.
(Individual sessions allow more in-depth work on personal files with more time devoted to practical exercises.)
- You send us the list of participants and their contact details, and we take over.
- If it is about special work sessions (preparation for a one-time event: delivery of a speech; preparation for a scheduled interview; etc.)
- You send us the contact details of the people involved, e.g. speech writer and speaker, and we take over.
- If it is group sessions (ideally a maximum of six participants per group), we leave it up to you the task of coordinating the location and date(s).
Course content is highly adaptable based on needs, experience, and set goals (see a typical standard example below).
- We send everyone a mini-questionnaire beforehand (if necessary) to learn about their profile, files and expectations. And, post-mortem, everyone will have to complete the typical evaluation questionnaire, the compilations of which will be sent to the manager.
- All our communications are done by email (tel. if necessary) and all documentation provided to participants, courses, etc. is in electronic format (pdf files), and/or with access to online courses and documents.
- We favour training (especially individual) via Zoom, Team, etc. This is in harmony with the ways of doing things for journalists who no longer hesitate to conduct their interviews by Skype, FaceTime or WhatsApp.
- Our fees are within industry standards. They include trainer preparation time, documentation, etc. and online access to some resources.
- A) Group Sessions; B) Individual Sessions: Typically, $1200.00 per day/per participant.
- The spokesperson - 1 day
- + Pro-active media relations - 1.5 days
- + Risk Communication - 2 days
- C) Special Sessions - $1200.00 per session.
- A) Group Sessions; B) Individual Sessions: Typically, $1200.00 per day/per participant.
- If we have to travel outside of Ottawa, we may charge for living expenses (per diem), and transportation/accommodation. We would provide a quote beforehand. We align ourselves with the standards set by the federal government of Canada.
Example of the typical schedule
Spokesperson training (typically: one day)
Content in detail, pages: Media ommunication + Spokesperson Trainong
| 09:00 | Presentation(s) (knowledge assessment, expectations, objectives, work plan) |
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Framework protocol (work together with communications managers and by internal policies)
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Principles of media communication - Microphone exercises - Awareness of one's strengths and weaknesses - Information prioritization and popularization work
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Perceptions - Exercise
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The work of journalists, needs, etc.
Functioning and particularities of the different media. |
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| 10:30 |
Break
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| 10:40 |
Key messages - Characteristics - Content
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Exercises: preparing key messages
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Microphone exercises - Credibility - Analysis
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| 12:00 |
Lunch
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| 12:45 |
Tour de table: assessment of achievements
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Meeting with the media
General do's and don'ts New post-covid ways of doing things |
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Interview - Negotiation - Different types of interviews
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Interview technique (knowing how to answer different types of difficult questions and how to keep the initiative)
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Radio - The different types of radio interviews
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Recording exercises: radio interviews
Practicing the techniques taught Recording, listening, analysis |
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| 15:00 |
Break
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| 15:10 |
Television/Video - The different types of interviews - Question of image
Recording exercises: TV interviews Practice the techniques taught Recording, viewing, analysis Games of roles |
| 16:30 |
Round Table - Evaluation
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| 16:45-17:00 |
End
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Pro-active media relations (typically: half a day)
Content details, page: Pro-active Media Relations
| 09:00 | Brief Refreshment (Spokesperson) |
| 50% of the time will be devoted to theory and case studies | |
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| 50% of the time will be spent on a realistic simulation | |
| Round Table - Evaluation | |
| 12:00-12:30 | End |
Risk Communication (typically: half a day)
Content in detail, page: Risk Communications
| 13:00 | Brief refreshment (Spokesperson + Pro-active media relations) |
| 50% of the time will be devoted to theory and case studies | |
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| 50% of the time will be dedicated to a realistic simulation | |
| Round Table - Evaluation | |
| 16:45-17:00 | End |