Reserve a session on site

Once the contact has been established, and the type of training chosen, we usually take care of the rest.

Course content is highly adaptable based on needs, experience, and set goals (see a typical standard example below).

We send everyone a mini-questionnaire beforehand (if necessary) to learn about their profile, files and expectations. And, post-mortem, everyone will have to complete the typical evaluation questionnaire, the compilations of which will be sent to the manager.
All our communications are done by email (tel. if necessary) and all documentation provided to participants, courses, etc. is in electronic format (pdf files), and/or with access to online courses and documents.
We favour training (especially individual) via Zoom, Team, etc. This is in harmony with the ways of doing things for journalists who no longer hesitate to conduct their interviews by Skype, FaceTime or WhatsApp.
Our fees are within industry standards. They include trainer preparation time, documentation, etc. and online access to some resources.
- A) Group Sessions; B) Individual Sessions: Typically, $1200.00 per day/per participant.
  - The spokesperson - 1 day
  - + Pro-active media relations - 1.5 days
  - + Risk Communication - 2 days
- C) Special Sessions - $1200.00 per session.

If we have to travel outside of Ottawa, we may charge for living expenses (per diem), and transportation/accommodation. We would provide a quote beforehand. We align ourselves with the standards set by the federal government of Canada.

Example of the typical schedule

Spokesperson training (typically: one day)
Content in detail, pages: Media ommunication + Spokesperson Trainong

09:00	Presentation(s) (knowledge assessment, expectations, objectives, work plan)
	Framework protocol (work together with communications managers and by internal policies)
	Principles of media communication - Microphone exercises - Awareness of one's strengths and weaknesses - Information prioritization and popularization work
	Perceptions - Exercise
	The work of journalists, needs, etc. Functioning and particularities of the different media.
10:30	Break
10:40	Key messages - Characteristics - Content
	Exercises: preparing key messages
	Microphone exercises - Credibility - Analysis
12:00	Lunch
12:45	Tour de table: assessment of achievements
	Meeting with the media General do's and don'ts New post-covid ways of doing things
	Interview - Negotiation - Different types of interviews
	Interview technique (knowing how to answer different types of difficult questions and how to keep the initiative)
	Radio - The different types of radio interviews
	Recording exercises: radio interviews Practicing the techniques taught Recording, listening, analysis
15:00	Break
15:10	Television/Video - The different types of interviews - Question of image Recording exercises: TV interviews Practice the techniques taught Recording, viewing, analysis Games of roles
16:30	Round Table - Evaluation
16:45-17:00	End

Pro-active media relations (typically: half a day)
Content details, page: Pro-active Media Relations

09:00	Brief Refreshment (Spokesperson)
	50% of the time will be devoted to theory and case studies
	Strategic Considerations Choose the event, project or program you want to highlight Limit the information to be disseminated Prepare the press kit (and web content) Choosing the right moment Preparation of a spokesperson and resource persons present Preparation of the media list Media contacts Event - Organization and proceedings Follow-up - Post-mortem
	50% of the time will be spent on a realistic simulation
	Round Table - Evaluation
12:00-12:30	End

Risk Communication (typically: half a day)
Content in detail, page: Risk Communications

13:00	Brief refreshment (Spokesperson + Pro-active media relations)
	50% of the time will be devoted to theory and case studies
	Key definitions and concepts Relationship between risk management and risk communication Awareness - risk assessment - quickly grasp the issues - understand the shock wave effect When to communicate the risk The actors Communicating Risk - General Communicating Risk - Process Developing an action plan
	50% of the time will be dedicated to a realistic simulation
	Round Table - Evaluation
16:45-17:00	End

November 15, 2022