Principles of Media Communication
- Importance of working within established internal policies
- Knowing how to leverage strengths and address weaknesses
- Written communication versus oral communication
- Understanding your target audience
- Form versus content; non-verbal communication; importance of image; credibility
- Simplifying information
(Theoretical presentation - discussions - exercises)
Understanding Media
- What is News - Operations, characteristics, and needs of different types of media: newspapers; magazines; radio; television; specialized media, Internet; their specific needs
- The work of journalists; constraints and needs; their new practices driven by information and communication technologies
- The work of news editors and editors-in-chief; their criteria for selecting information to publish or broadcast
- Different types of audiences
(Presentation of a video on the work of journalists (optional) - theoretical presentation - discussions)
Preparing the Message
- Defining your communication objectives
- Typical content of effective communication
- Choosing and limiting the information to deliver
- Prioritizing information
- Writing different types of key messages, press releases, etc., based on: the objective to achieve, the target audience, and the media
(Theoretical presentation - exercises in organizing information, writing key messages, and oral expression - discussions)