Our Expertise
Training for Communicators (seminars or individual sessions)
- Spokespersons (including scientists); leaders; communication office staff; elected officials, candidates, and government representatives at all levels - we provide them with the best tools to confidently face the media and the public. Through realistic exercises, we help them gain experience and improve their skills.
- We train staff in proactive media relations (i.e., promoting their organization, programs, projects, and achievements to the media, the public, or specific target audiences).
- We prepare managers for risk communication and crisis communication (i.e., communication in contexts where there is a risk to public health or well-being and/or a risk of damaging the public image of the organization they work for).
Also: Targeted preparation sessions ahead of press conferences or any media or public appearances - interviews, speeches, etc.
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Our Training Strategy
Helping our clients understand the mechanisms of communication during normal times or crises; the psychology and reactions of different target audiences; what journalists look for when gathering information. Preparing them to deliver this information in an ideal format that captures public attention and reassures them that you are in control during a crisis. This ensures communication flows directly from the spokesperson to the public, without media distortion.
- Explain the characteristics of public communication, how different media operate, the needs of journalists, and the resulting communication principles.
- Teach techniques for organizing information, writing, preparing key messages; rules for engaging with the media; radio, TV, Zoom interview techniques; principles of proactive media relations; and the golden rules of risk and crisis communication.
- Practice these skills through realistic writing exercises, preparing key messages, press releases, radio and TV recordings, Zoom sessions, etc., on topics relevant to each participant; and developing communication plans.
Each session begins (upfront) with an assessment of each participant's prior knowledge and skills, followed by setting precise training objectives for each individual.