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Presentation pages:

  • Expertise and Training Strategy
    • Media Communication
    • Spokesperson Training
    • Proactive Media Relations
    • Risk Communication
  • 3 + 1 Good reasons to prepare
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  • Online courses (complete list)
  • General presentation of the four courses
  • Media communication - Course presentation
  • Expectations - Protocol - Governance
  • Communicate totally - generalities
  • Rhetoric
  • Hierarchization of the content
  • Analogy: Iceberg
  • Analogy: Elevator Pitch
  • Oral <-> Written communication
  • Exercise 1
  • Perceptions Journalists/Spokespersons (Flip Chart)
  • News is...
  • Newsroom - How does it work?
  • Key message - Essential ingredients
  • Key message - Typical content
  • Exercice 2
  • Spokesperson Training - Course presentation
  • Making your point
  • The interview - generalities
  • How many hats do you wear?
  • Interview technique
  • When the journalist calls
  • Be in the right frame of mind
  • Scrum
  • Radio / Over the phone / Written press - Discussion (remarks)
  • Exercise 3
  • Television / Video, etc. - Discussion (remarks)
  • Question of image
  • Reminder: Interview technique
  • Exercice 4
  • Proactive Media Relations - Course presentation
  • Generalities - objectives, strategy, tools
  • Press conference, etc.
  • Media Kit
  • Media release, etc.
  • Exercice 5
  • Risk Communication - Course presentation
  • Risk communication / Crisis communication
  • Definitions – generalities
  • Managing - Communicating
  • When do we communicate risk?
  • Effective risk communication - The actors
  • Effective risk communication - The receiver
  • Effective risk communication - The source
  • Effective risk communication - The message
  • Effective risk communication - The channels
  • Plan
  • Exercise 6

Online courses (list per section):

  1. Media communication (16)
  2. Spokesperson Training (14)
  3. Proactive Media Relations (6)
  4. Risk Communication (12)
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