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FCWmedia.com
Media communication
Spokesperson Training
Proactive Media Relations
Risk Communication
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Presentation pages:
Expertise and Training Strategy
Media Communication
Spokesperson Training
Proactive Media Relations
Risk Communication
3 + 1 Good reasons to prepare
Trainer(s) - Portfolio
Online courses - Subscription Plans
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Checklist ☆
Online courses (complete list)
General presentation of the four courses
Media communication - Course presentation
Expectations - Protocol - Governance
Communicate totally - generalities
Rhetoric
Hierarchization of the content
Analogy: Iceberg
Analogy: Elevator Pitch
Oral <-> Written communication
Exercise 1
Perceptions Journalists/Spokespersons (Flip Chart)
News is...
Newsroom - How does it work?
Key message - Essential ingredients
Key message - Typical content
Exercice 2
Spokesperson Training - Course presentation
Making your point
The interview - generalities
How many hats do you wear?
Interview technique
When the journalist calls
Be in the right frame of mind
Scrum
Radio / Over the phone / Written press - Discussion (remarks)
Exercise 3
Television / Video, etc. - Discussion (remarks)
Question of image
Reminder: Interview technique
Exercice 4
Proactive Media Relations - Course presentation
Generalities - objectives, strategy, tools
Press conference, etc.
Media Kit
Media release, etc.
Exercice 5
Risk Communication - Course presentation
Risk communication / Crisis communication
Definitions – generalities
Managing - Communicating
When do we communicate risk?
Effective risk communication - The actors
Effective risk communication - The receiver
Effective risk communication - The source
Effective risk communication - The message
Effective risk communication - The channels
Plan
Exercise 6
Online courses (list per section):
Media communication (16)
Spokesperson Training (14)
Proactive Media Relations (6)
Risk Communication (12)
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