Trainer(s) - Portfolio

Fleyfel-Communications - FCWmedia.com (contact page)

A federally chartered company specializing in communication and training, serving both government and private clients since 1988. Fleyfel Communications is registered as a supplier with Public Works and Government Services Canada.

Serge Fleyfel, Lead Trainer
serge@fleyfel.ca

During his journalism career, Serge Fleyfel conducted thousands of interviews for the Canadian Broadcasting Corporation (CBC) - French (SRC), covering both radio and television news bulletins as well as public affairs programs. He hosted television news broadcasts for several years and anchored election night coverage. With a degree in sociology (BA) and political science (HBA), he also holds a certificate in journalism. He has taught communication at the University of Alberta and led several public relations campaigns. For the past twenty years, he has focused on communication and media-risk communication training. He heads Fleyfel Communications, where he serves as the lead trainer, and has been under contract as a bilingual spokesperson for a federal government agency for over fifteen years.

Our collaborators share the same solid field experience as:

Each holds a reliability clearance (issued by the federal government) and adheres to current confidentiality rules.

Client Portfolio

We have trained hundreds of spokespersons - corporate leaders; communication managers; public figures; elected officials; scientific researchers; technical experts - in media relations and risk communication.

Among our clients:

• • Global Affairs Canada (embassies and missions), training ambassadors and high commissioners
  • Immigration, Refugees and Citizenship Canada
  • Library and Archives Canada
  • National Defence, Legal Services
  • Public Works and Government Services Canada
  • Canada Science and Technology Museum
  • Climate Change
  • Natural Resources Canada
  • Health Canada
  • Agriculture and Agri-Food Canada - Quebec Research Centers
  • Environment Canada - St. Lawrence Center
  • Innovation, Science and Economic Development Canada
  • Western Economic Diversification Canada
  • Passport Canada
  • Canadian Human Rights Commission
  • Meteorological Service of Canada
  • Royal Canadian Mounted Police
  • Dairy Farmers of Canada
  • Office of Alcohol, Drugs and Dependency Issues
  • Treasury Board of Canada Secretariat
  • Treasury Board of Canada
  • Public Safety and Emergency Preparedness Canada
  • Elections Canada
  • Patented Medicine Prices Review Board
  • Sudbury and District Health Unit
  • Various municipal councils (Quebec and Ontario)
  • RDÉE - Réseau de Développement Économique et d'Employabilité
  • Numerous elected officials at various levels of government
    
    

Participant Feedback

• • The practice and its analysis are excellent ways to better understand and integrate the concepts.
    
    
  • The approach applies not only to the media. Simplifying and explaining can become a major asset when presenting our research activities to superiors.
    
    
  • I really liked the focus on the "key message"... an approach to use regularly.
    
    
  • The course helped demystify how the media processes information and understand the importance of delivering a simple, clear, and precise key message.
    
    
  • What I liked the most: How to prioritize information.
    
    
  • I literally learned new aspects of communication, discovered my strengths and weaknesses. I can work on them! Thank you very much!
    
    
  • The entire course was very interesting and informative. I particularly enjoyed learning more about the work of journalists.
    
    
  • I really liked the practical scenarios (interview practice). It's great to put theory into practice!
    
    
  • Although we are always reluctant to do the practical exercises (the fear of embarrassment is strong!), this aspect of the course is essential, and we learn a lot from it. It was very enjoyable.
    
    
  • I gained some confidence, and it’s certainly because everything about mass media communication was well explained.
    
    
  • The course was very interesting and showed me how to present information about my research activities effectively.
    
    
  • Much better than other courses I’ve taken on the same subject. Thank you very much.
    
    
  • The course helped me better understand the needs of journalists and how we should prepare for potential interviews (radio-TV).
    
    
  • What I liked the most: Understanding that message preparation is the foundation of good communication.
    
    
  • What I liked: The teaching approach is excellent. We are quickly put in an uncomfortable situation - in front of the microphone - and thus learn faster from our mistakes. We grasp the "tricks" of media interviews.
    
    
  • The best training I’ve had in a long time. What I liked the most: The direct and understanding approach of the instructor. What I liked the least: (nothing) Truly a great training.
    
    
  • Very interesting and stimulating... lots of new insights into communication processes.