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In their search for answers, journalists look for very specific things, both in content and form. If you don’t know what they’re looking for, you cannot adequately prepare, leaving you at their mercy. This makes it impossible for you to control the information they will retain in their reports. Their coverage could end up delivering a completely different message than the one you intended. In an era of multiplying news channels and websites, you will be increasingly called upon to respond.
In their search for answers, journalists look for very specific things, both in content and form. If you don’t know what they’re looking for, you cannot adequately prepare, leaving you at their mercy. This makes it impossible for you to control the information they will retain in their reports. Their coverage could end up delivering a completely different message than the one you intended. In an era of multiplying news channels and websites, you will be increasingly called upon to respond.
Our seminars teach you how to prepare effectively so that the information YOU choose makes it to the headlines of news bulletins, websites, or newspapers.
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During an interview with a journalist, you have two choices: either submit to their questions while trying to avoid mistakes, or approach the conversation with confidence because you are well-prepared and have a clear communication goal. In the latter case, you retain the initiative and remain in full control.
During an interview with a journalist, you have two choices: either submit to their questions while trying to avoid mistakes, or approach the conversation with confidence because you are well-prepared and have a clear communication goal. In the latter case, you retain the initiative and remain in full control.
This is what our seminars teach you to do: maintain the initiative by teaching you proven techniques, methods for organizing information, and giving you real-world experience through mock interviews.
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Journalists are always on the lookout for news, and they tend to show up—camera in hand or microphone ready—when things go wrong. By then, it’s too late to prepare. Journalists want answers for the next news bulletin. If you refuse to respond or delay the interview too long, you leave room for bad news to spread, amplify, and potentially damage your organization’s reputation for a long time. It’s very difficult to rebuild a positive public image once it has been tarnished.
Our seminars explain the principles of media communication and help you develop positive reflexes when a crisis occurs, ensuring that no matter what happens, the positive image of your organization is strengthened.
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Why choose FCWmedia.com (Fleyfel-Communications) for all your staff’s media training needs?
Why choose FCWmedia.com (Fleyfel-Communications) for all your staff’s media training needs?
Because we have a proven track record. For over 20 years, we have prepared thousands of spokespersons, managers, communication office directors, as well as politicians, elected officials, and candidates. Our trainers are former journalists and seasoned educators who know how to energize a seminar. Additionally, they act as spokespersons during high-intensity periods, so they understand both sides of the "media communication" coin.