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In their quest for answers, journalists seek very specific things, in content and form. If you don't know what they're looking for, you can't prepare adequately and you're at their mercy. It is then impossible for you to control the information that they will retain in their reports. These could deliver completely different information than what you would have liked to see retained.
In their quest for answers, journalists seek very specific things, in content and form. If you don't know what they're looking for, you can't prepare adequately and you're at their mercy. It is then impossible for you to control the information that they will retain in their reports. These could deliver completely different information than what you would have liked to see retained.
Our seminars teach you how to prepare yourself well so that the information YOU choose will be on the front page of the day's news or the next day's newspapers.
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During an interview with a journalist, you have two choices: submit to questions while trying to avoid mistakes, or: approach the interview with confidence because you are well prepared and with a very specific communication objective, in which case, it is you who will retain the initiative and be in total control.
During an interview with a journalist, you have two choices: submit to questions while trying to avoid mistakes, or: approach the interview with confidence because you are well prepared and with a very specific communication objective, in which case, it is you who will retain the initiative and be in total control.
That's what our seminars teach you to do: take the initiative, with proven techniques on how to organize your information and deliver it in real interview situations.
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Journalists are always on the lookout for news and it's more when things are going badly that they are there, on the phone, camera on their shoulder or microphone in hand. It is no longer the time to prepare, it is too late. Journalists want answers for the next hour's newscast. If you refuse to answer or postpone the interview too far, you leave the field open to bad news, it will spread, amplify, and the reputation of your organization may be damaged for a long time. It is very difficult to rebuild a good public image once it has been tarnished.
Our seminars explain the principles of media communication and develop positive reflexes in you when a crisis occurs, so that, whatever may have happened, the positive image your body is strengthened.
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Why retain FCWmedia.com (Fleyfel-Communications) for all your staff media training needs?
Why retain FCWmedia.com (Fleyfel-Communications) for all your staff media training needs?
Because we have a proven track record. In the last twenty years, we have prepared thousands of spokespersons, communications officers, and managers in a vast variety of domains, including politics. Our trainers are journalists with extensive backgrounds in media and education. They are also spokespersons acting often in periods of high intensity.