[ We teach spokespersons to answer media questions with clarity, confidence and credibility so that journalists retain positive key messages in their stories ]
Prerequisites:
- Organization of information, key messages
(practical work on the participant's personal files) - Answer journalists' questions
- By email
- On the phone
- In person (with microphone or camera)
- Preparation for oral communication, relaxation
- Negotiating the interview with the journalist
- Knowledge of the medium and its audience (readership)
- Interview technique
- Rhetoric
- Preparation - general
- How to avoid pitfalls
- Develop good reflexes
- Stay on favorable ground
- Ideal state of mind - spirit of initiative
- Different types of encounters with the media
Radio - television - written press - Web
- Live or pre-recorded
- In the studio, on site, by video conference, on the phone
- News interviews
- Public affairs interviews
- On-the-fly interviews (scrum)
- Open lines
- New post-covid ways of doing things
(Realistic radio and television recording exercises on each participant's personal records)
- Importance of following up
- Call log (media, journalist, subject, broadcast time, etc.)
- Reading, viewing, listening to broadcast/published topics
(newspapers, websites (very important), television, radios) - Possible corrections, letter to the editor, etc.
(Theoretical presentations - discussions - analysis)