Simply subscribe by choosing the plan that suits you (immediate access).
The courses consist of video presentations (supported by PowerPoint files) delivered by the lead trainer. You can already explore the course summaries on the previous pages (and below, you can view the complete list of course pages, as well as (with free access) watch the introductory videos. A subscription grants access to courses in both French and English.
If the subscription cost is covered by your office, it must first be approved by the manager.
Annual Subscription, Unlimited Access - French and English
| Plan A | Plan B | Plan C | ||
| 1) Media Communication (Intro) ** | + 2) Spokesperson Training *** | + 3) Proactive Media Relations *** | + 4) Risk Communication *** | |
| Single Subscription | ✔ | $450.00 | $750.00 | $950.00 |
| 2 to 3 Subscriptions * | ✔ | - 15% |
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| 4 to 10 (and more) Subscriptions * | ✔ | - 25% | ||
| * from the same organization ** included in the "Spokesperson Training" course. *** includes previous courses (total price before taxes). |
Prices in Canadian dollars (CAD) Canada only: GST/HST (13%) additional |
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Payment Options - Only after receiving our invoice following your subscription
- By Interac transfer to the email address dg@fcwmedia.com from your online bank account. The deposit will be automatic. Remember to include the invoice number or forward your receipt to us with the number included.
- By credit card, Apple Pay, Google Pay, etc. via our secure payment site https://fcwmedia.square.site
To apply the discounts offered on this Square payment site, use the coupon code:
"2-3" for (2-3 subscriptions - 15%)
"4-10" for (4-10 and more subscriptions - 25%) - By bank transfer
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Direct Deposit |
THE BANK OF NOVA SCOTIA – FCWmedia (Fleyfel-Communications) |
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Remember to include the invoice number or forward your receipt to us with the number included.
Upon request, we will send you:
Upon request, we will send you:
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- A consolidated invoice (for group subscriptions) applying the discount.
- A detailed official receipt marked "PAID".
FR - Liste complète des pages de cours avec liens directs
1 - La communication media ⇦
Préambule
Principes de la communication media
- Communiquer totalement - généralités (22:45)
- Rhétorique (22:45)
- Hiérarchisation de l’information - Analogies (22:45)
- Analogie - Iceberg (seulement) (22:45)
- Analogie - Ascenseur (seulement) (22:45)
- Communication orale <-> écrite (22:45)
- Exercice 1 (22:45)
Fonctionnement des media
- Perceptions Journalistes/Porte-parole (tableau) (22:45)
- L’actualité, la nouvelle, c’est... (22:45)
- Salle de presse - Comment ça marche ? (22:45)
Le message
- Ingrédients essentiels (22:45)
- Contenu type (22:45)
- Exercice 2 (22:45)
2 - Formation du porte-parole ⇦
L'interview (l'entrevue)
- Faire valoir son point de vue (22:45)
- L’interview - généralités (22:45)
- Combien de chapeaux portez-vous ? (22:45)
- Technique d’entrevue (22:45)
- Quand le journaliste appelle (22:45)
- Être dans le bon état d’esprit (22:45)
- Mêlée de presse (22:45)
Radio / Par téléphone / Presse écrite
- Discussion (exposé) (22:45)
- Exercise 3 (22:45)
Télévision / Vidéo, etc.
- Discussion (exposé) (22:45)
- Question d’image (22:45)
- Rappel : Technique d'entrevue (22:45)
- Exercice 4 (22:45)
3 - Relations media proactives ⇦
- Généralités - objectifs, stratégie, outils (22:45)
- Conférence de presse, etc. (22:45)
- Dossier de presse (22:45)
- Communiqué de presse, etc. (22:45)
- Exercice 5 (22:45)
4 - Communication du risque ⇦
Titre du cours/de la page (00:00 - durée de la vidéo) - Les pages en italic (floutées) vous seront accessibles après votre souscription/ouverture de session. (...⇦ = pages en accès libre). [ La page de cours où vous êtes ]- Communication du risque / Communication de crise (22:45)
- Définitions – généralités (22:45)
- Gérer - Communiquer (22:45)
- Quand communiquons-nous le risque ? (22:45)
Communication du risque efficace
- Les acteurs (22:45)
- Le récepteur (22:45)
- La source (22:45)
- Le message (22:45)
- Les canaux (22:45)
- Plan (22:45)
- Exercice 6 (22:45)
EN - Complete list of courses pages with hyperlinks
1 - Media Communication ⇦
Foreword
Media communication principles
- Communicate totally - generalities (22:45)
- Rhetoric (22:45)
- Hierarchization of the content - Analogies (22:45)
- Analogy - Iceberg (only) (22:45)
- Analogy - Elevator pitch (only) (22:45)
- Oral <-> Written communication (22:45)
- Exercise 1 (22:45)
Media - How does it work?
- Perceptions Journalists/Spokespersons (Flip Chart) (22:45)
- News is... (22:45)
- Newsroom - How does it work? (22:45)
Messaging (Key message)
- Essential ingredients (22:45)
- Typical content (22:45)
- Exercise 2 (22:45)
2 - Spokesperson Training ⇦
The interview
- Making your point (22:45)
- The interview - generalities (22:45)
- How many hats do you wear? (22:45)
- Interview technique (22:45)
- When the journalist calls (22:45)
- Be in the right frame of mind (22:45)
- Scrum (22:45)
Radio / Over the phone / Written press
- Discussion (remarks) (22:45)
- Exercise 3 (22:45)
Television / Video, etc.
- Discussion (remarks) (22:45)
- Question of image (22:45)
- Reminder: Interview technique (22:45)
- Exercise 4 (22:45)
3 - Proactive Media Relations ⇦
- Generalities - objectives, strategy, tools (22:45)
- Press conference, etc. (22:45)
- Media Kit (22:45)
- Media release, etc. (22:45)
- Exercise 5 (22:45)
4 - Risk Communication ⇦
Title of the course/page (00:00 - length of the vidéo) - The pages in italic (blurred) will be accessible after you register/log in. (...⇦ = free access pages). [ The course page where you are ]- Risk communication / Crisis communication (22:45)
- Definitions – generalities (22:45)
- Managing - Communicating (22:45)
- When do we communicate risk? (22:45)
Effective risk communication
- The actors (22:45)
- The receiver (22:45)
- The source (22:45)
- The message (22:45)
- The channels (22:45)
- Plan (22:45)
- Exercise 6 (22:45)