Online courses - Subscription Plans

Online courses - Subscription Plans
Just subscribe choosing the plan that suits your needs (immediate access).

The courses consist of video exposés (supported by Power Point files) presented by the main trainer. You can already explore the courses summary in the previous pages (and further down, you may consult the complete list of course pages, as well as (in free access) watch the presentation videos. A subscription gives access to the courses in English and in French.

If the cost of the subscription is paid by the office, it must first have been approved by the manager.

Contact us: Contact

    Annual subscription, unlimited access - English & French
    Plan A Plan B Plan C
    1) Media communication *** + 2) Spokesperson training *** + 3) Proactive media relations *** + 4) Risk Communication ***
    Single Subscription ✔ $450.00 $750.00 $950.00
    From 2 to 3 subscriptions* ✔ - 15%
    From 4 to 10 (and more) subscriptions * ✔ - 25%
    * from the same organization
    ** included in the course "Spokesperson training".
    *** including previous courses (total price before taxes).    		 Prices are in Canadian dollars (CAD)
    Canada only: GST/HST (13%) extra
    Payment Options - Only once you received our invoice following your subscription

    1. By Interac transfer to the email address dg@fcwmedia.com from your online banking account. The deposit will be automatic. Be sure to include the invoice number or forward your receipt to us, including it.

    2. By credit card, Apple Pay, Google Pay, etc. via our secure payment site https://fcwmedia.square.site
      To apply discounts offered at this Square payment site, use coupon code:
      "2-3" for (2-3 subscriptions - 15%)
      "4-10" for (4-10+ subscriptions - 25%)

    3. By bank transfer

    Direct Deposit

    THE BANK OF NOVA SCOTIA – FCWmedia (Fleyfel-Communications)
    Number:002 – Transit Number: 20016 – Account No: 0062316
    Remember to include the invoice number or send us your receipt by including it.

    On request, we will send you:
      1. A consolidated invoice (for group subscriptions) applying the discount.
      2. A detailed official receipt including the mention "PAID".
    FR - Liste complète des pages de cours avec liens directs
    Vidéo de présentation générale ⇦
    1 - La communication media ⇦

    Préambule
    1. Attentes - Protocole cadre - Gouvernance (22:45)
    Principes de la communication media
    1. Communiquer totalement - généralités (22:45)
    2. Rhétorique (22:45)
    3. Hiérarchisation de l’information - Analogies (22:45)
    4. Analogie - Iceberg (seulement) (22:45)
    5. Analogie - Ascenseur (seulement) (22:45)
    6. Communication orale <-> écrite (22:45)
    7. Exercice 1 (22:45)
    Fonctionnement des media
    1. Perceptions Journalistes/Porte-parole (tableau) (22:45)
    2. L’actualité, la nouvelle, c’est... (22:45)
    3. Salle de presse - Comment ça marche ? (22:45)
    Le message
    1. Ingrédients essentiels (22:45)
    2. Contenu type (22:45)
    3. Exercice 2 (22:45)
    ⇨ Section du menu
    2 - Formation du porte-parole ⇦
    L'interview (l'entrevue)
    1. Faire valoir son point de vue (22:45)
    2. L’interview - généralités (22:45)
    3. Combien de chapeaux portez-vous ? (22:45)
    4. Technique d’entrevue (22:45)
    5. Quand le journaliste appelle (22:45)
    6. Être dans le bon état d’esprit (22:45)
    7. Mêlée de presse (22:45)
    Radio / Par téléphone / Presse écrite
    1. Discussion (exposé) (22:45)
    2. Exercise 3 (22:45)
    Télévision / Vidéo, etc.
    1. Discussion (exposé) (22:45)
    2. Question d’image (22:45)
    3. Rappel : Technique d'entrevue (22:45)
    4. Exercice 4 (22:45)
    Cadeau : Liste de contrôle ☆ ⇦
    ⇨ Section du menu
    3 - Relations media proactives ⇦

    1. Généralités - objectifs, stratégie, outils (22:45)
    2. Conférence de presse, etc. (22:45)
    3. Dossier de presse (22:45)
    4. Communiqué de presse, etc. (22:45)
    5. Exercice 5 (22:45)
    ⇨ Section du menu
    4 - Communication du risque ⇦
    1. Communication du risque / Communication de crise (22:45)
    2. Définitions – généralités (22:45)
    3. Gérer - Communiquer (22:45)
    4. Quand communiquons-nous le risque ? (22:45)
    Communication du risque efficace
    1. Les acteurs (22:45)
    2. Le récepteur (22:45)
    3. La source (22:45)
    4. Le message (22:45)
    5. Les canaux (22:45)
    1. Plan (22:45)
    2. Exercice 6 (22:45)
    ⇨ Section du menu
     Titre du cours/de la page (00:00 - durée de la vidéo) - Les pages en italic (floutées) vous seront accessibles après votre souscription/ouverture de session. (...⇦ = pages en accès libre). [ La page de cours où vous êtes ]
    EN - Complete list of courses pages with hyperlinks
    General presentation video ⇦
    1 - Media Communication ⇦

    Foreword
    1. Expectations - Protocol - Governance (22:45)
    Media communication principles
    1. Communicate totally - generalities (22:45)
    2. Rhetoric (22:45)
    3. Hierarchization of the content - Analogies (22:45)
    4. Analogy - Iceberg (only) (22:45)
    5. Analogy - Elevator pitch (only) (22:45)
    6. Oral <-> Written communication (22:45)
    7. Exercise 1 (22:45)
    Media - How does it work?
    1. Perceptions Journalists/Spokespersons (Flip Chart) (22:45)
    2. News is... (22:45)
    3. Newsroom - How does it work? (22:45)
    Messaging (Key message)
    1. Essential ingredients (22:45)
    2. Typical content (22:45)
    3. Exercise 2 (22:45)
    ⇨ Menu Section
    2 - Spokesperson Training ⇦

    The interview
    1. Making your point (22:45)
    2. The interview - generalities (22:45)
    3. How many hats do you wear? (22:45)
    4. Interview technique (22:45)
    5. When the journalist calls (22:45)
    6. Be in the right frame of mind (22:45)
    7. Scrum (22:45)
    Radio / Over the phone / Written press
    1. Discussion (remarks) (22:45)
    2. Exercise 3 (22:45)
    Television / Video, etc.
    1. Discussion (remarks) (22:45)
    2. Question of image (22:45)
    3. Reminder: Interview technique (22:45)
    4. Exercise 4 (22:45)
    Gift: Checklist ☆ ⇦
    ⇨ Menu Section
    3 - Proactive Media Relations ⇦

    1. Generalities - objectives, strategy, tools (22:45)
    2. Press conference, etc. (22:45)
    3. Media Kit (22:45)
    4. Media release, etc. (22:45)
    5. Exercise 5 (22:45)
    ⇨ Menu Section
    4 - Risk Communication ⇦

    1. Risk communication / Crisis communication (22:45)
    2. Definitions – generalities (22:45)
    3. Managing - Communicating (22:45)
    4. When do we communicate risk? (22:45)
    Effective risk communication
    1. The actors (22:45)
    2. The receiver (22:45)
    3. The source (22:45)
    4. The message (22:45)
    5. The channels (22:45)
    1. Plan (22:45)
    2. Exercise 6 (22:45)
    ⇨ Menu Section
     Title of the course/page (00:00 - length of the vidéo) - The pages in italic (blurred) will be accessible after you register/log in. (...⇦ = free access pages). [ The course page where you are ]
    Posted on
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