[ We explain to leaders how to anticipate a crisis and how to respond quickly to the concerns of the press and the public while strengthening the good reputation of their organization ]
Note: The principles of risk and crisis communication apply (apart from health-related dangers) to any crisis situation (issues of ethics, morality, values, integrity breaches, etc.).
Prerequisites:
- Definitions and Key Concepts
- Relationship Between Risk Management and Risk Communication
- Awareness - Risk Assessment - Quickly Grasping the Issues - Understanding the Ripple Effect
- When to Communicate Risk
- Under normal circumstances
- During an alert
- During a crisis
- After the crisis
- The Stakeholders
- Communicating Risk - General Guidelines
- Objectives
- Protect
- Avoid panic
- Strategy
- Know what is happening
- Communicate it
- Explain the consequences
- Work in partnership with the public and all relevant groups, organizations, and authorities
- Communicating Risk - Process
- An audience whose concerns must be well understood.
Their characteristics, their ways of dealing with risk, and their reactions in a crisis- Directly affected public
- Expanding the circle
- General public
- A clear message
- Nature of the risk
- Magnitude of the risk
- Protective measures, etc.
- A credible source (spokesperson)
- Credible spokesperson (specialist)
- Senior leaders
- Public authorities
- The right channels (how to deliver the message)
- An audience whose concerns must be well understood.
- Developing an Action Plan
Realistic exercise
(Theoretical presentations - Case studies - Discussions - Practical exercises based on possible scenarios)