Trainer(s) - Portfolio

Fleyfel Communications - FCWmedia.com (page contact)

Federally chartered company specializing in communication and training, working with public and private sector clients since 1988. Fleyfel Communications is registered as a supplier with Public Works and Government Services Canada.

Serge Fleyfel, Head Trainer
serge@fleyfel.ca

During his career as a journalist, Serge Fleyfel conducted thousands of interviews for Radio-Canada, as much for radio and television newscasts as for current affairs shows. He has hosted television newscasts for several years as well as election night information programs. A graduate in sociology (BA) and political science (HBA), he holds a certificate in journalism. He taught a communications course at the University of Alberta, and led several public relations campaigns. For twenty years, he has devoted himself to communication and media-communication/risk training. He runs the company Fleyfel Communications where he acts as the main trainer and has been (and still is) under mandate as a bilingual spokesperson for a federal government agency for more than fifteen years.

Our collaborators have the same solid field experience as:

Each has a reliability status (issued by the federal government) and is subject to the rules of confidentiality in force.

Client Portfolio

We have trained hundreds of spokespersons - business leaders; communications officers; public persons; scientific researchers; technical experts - in media relations and risk communication.

Among our customers:

• • Global Affairs Canada (Embassies and Mission), Training for Ambassadors and High Commissioners
  • Immigration, Refugees and Citizenship Canada
  • National Archives of Canada
  • National Defence, Legal Services
  • Public Works and Government Services Canada
  • Science and Technology Museum
  • Climate Change
  • Natural Resources Canada
  • Health Canada
  • Agriculture and Agri-Food Canada - Quebec Research Centers
  • Environment Canada - Center St-Laurent
  • Industry Canada
  • Western Economic Diversification
  • The Passport Office
  • The Canadian Human Rights Commission
  • Meteorological Service of Canada
  • The Royal Canadian Mounted Police
  • The Dairy Producers Association of Canada
  • The Office for the Fight against Alcoholism and Drug Addiction
  • Treasury Board of Canada Secretariat
  • Treasury Board of Canada
  • Public Safety and Emergency Preparedness Canada
  • Elections Canada
  • Patented Medicine Prices Review Board
  • Sudbury & District Health Unit
  • Various municipal councils (Quebec and Ontario)
  • RDÉE - The Economic Development and Employability Network
  • Elections Canada
    
    

Participants Comments

• • Practice and its analysis are very good ways to better understand and integrate the concepts
    
    
  • The approach doesn't just apply to media. Simplifying and popularizing can become a major asset in presenting our research activities to our superiors.
    
    
  • I liked the point on the "key message"...an approach to use regularly.
    
    
  • The course allowed me to demystify the treatment of information by the media and to understand the importance of delivering a simple, clear and precise key message.
    
    
  • What I liked the most: How to prioritize information.
    
    
  • I learned new aspects of communication, and I discovered my strengths and my weaknesses. I can work there! Thank you very much!
    
    
  • The whole course was very interesting and informative. I particularly enjoyed getting to know more about the journalist's work.
    
    
  • I liked the scenarios (interview practices). It's good to practice theory!
    
    
  • Although we are always reluctant to do the practical exercises (the fear of ridicule is strong!), this aspect of the course is essential and we learn a lot from it. It was very pleasant.
    
    
  • I gained some confidence and it's certainly for explaining to me all the ins and outs of big media communication.
    
    
  • The course was very interesting and showed me how to present information about my research activity effectively.
    
    
  • Much better than other courses taken on the same subject. Thank you very much.
    
    
  • The course gave me a better understanding of the needs of journalists and how we should go about preparing for a possible interview (radio-tv).
    
    
  • Liked most: Understanding that message preparation is the foundation of good communication.
    
    
  • What I liked: The didactic approach is excellent. We are quickly put in a situation of imbalance - in front of the microphone, and we, therefore, learn more quickly from our mistakes. We grasp the "tricks" of the media interview.
    
    
  • Best training I've had in a long time. Liked the most: The direct and comprehensive approach of the facilitator. Liked least: (nothing) Really good training.
    
    
  • Very interesting, and thought-provoking... lots of novelties on communication processes.